Contact: Phyllis Levine at 845.896.6934 X3001 or by Email
HVTDC Launches New Brand Image
Fishkill, New York, January 25, 2007 – hvtdc, A Business Resource Center….”We see things a little differently around here.” Touting its respected abilities to help businesses succeed by striving for innovation through the application of common sense solutions, the Hudson Valley Technology Development Center (HVTDC) has launched a distinctive new branding campaign. “As consultants since 1988, our goal has always been to help businesses excel,” explains Thomas G. Phillips, Sr., HVTDC Executive Director. “Our ambition is to continually create excitement about what we can do for a company. Toward that goal, we recognized our need to create excitement around the new directions of our non-profit business. We want people to know that HVTDC sees how businesses operate a little differently then from what most businesspeople see. To do that, we are launching what we believe to be a very dynamic new brand image for all our marketing, sales and collateral materials.”
Employing the award-winning talents of co-oper8 Marketing Group in Goshen, New York, HVTDC is introducing materials that are rich in earth-tone colors of distinctively brilliant shades of maroon and gold. “We chose opulent earthy colors the co-oper8 presented,” explains Phyllis Levine, HVTDC Manager of Marketing and Administration, “to depict the grounded ness of our experience combined with our dynamic new directions.” To reflect HVTDC’s new directions while maintaining its core of extensive knowledge and expertise, co-oper8 created an atom energized globe as the organization’s new brand logo. Atoms race through rings of the globe creating an image of fast-paced, constantly moving energy that continually transforms the core energies that HVTDC offers to other businesses.
“We are growing and moving fast,” reports Phillips. “During the last four months of 2006, we welcomed 15 companies and organizations as new clients. Our new brand image reflects our constantly moving energies to provide top-notch services to assist other companies and organizations thrive and excel.” Based in Fishkill, New York, HVTDC (www.hvtdc.org) is a non-profit business and technology resource center that works directly with small and mid-sized manufacturers, technology-based companies, inventors, entrepreneurs and other businesses. The center specializes in helping companies discover ways to increase their profits by examining and improving their day-to-day operations. HVTDC is well known for also providing workforce training programs and initiatives in Lean Operations, Value Stream Mapping, Setup Reduction, Supervisory and Leadership Skills, Customer Service and Sales Training.
Established in 1988, HVTDC has significantly impacted the bottom line profits of a wide spectrum of industries throughout the Hudson Valley region. Federally and New York State-funded, HVTDC helps businesses to streamline their operations, processes and procedures through the application of innovative, fresh perspectives and common sense solutions. “We know Hudson Valley’s business environment like no other organization in the area,” states Phillips. “Our highly-experienced staff of field engineers, project mangers, sales and marketing experts are all impressively-credentialed individuals who live and work right here in the Valley.”
HVTDC’s Levine explains, “Our role is to provide guidance and assistance to businesses through our expertise in business operations. We help businesses thrive. When we began working with co-oper8 we explained that we wanted to create materials that project our capabilities to apply common sense to business problems, as well as fresh perspectives on how to operate a business profitably. HVTDC can significantly help companies reach beyond their goals by streamlining their operations for more productivity and profitability.” For nearly the past two decades, HVTDC has been combining business experience and expertise with the highly respected Lean Manufacturing Process to help companies substantially improve their operations, efficiency and financial performance.
“The intention of this new brand image,” comments Levine, “is to attract businesses to HVTDC’s well-heeled experience of looking at other businesses through our team of consultants’ expertise. By creating a futuristic look through stunning colors, direct and informative verbiage, and a constantly moving energized logo, we believe this new brand image will rapidly capture the attentions of many businesspeople. We think the entire new image reflects HVTDC’s forward-thinking abilities to apply the well-regarded capabilities of Lean Operations to health care, education, government and other industries so those businesses and organizations can excel.”
HVTDC is one of ten regional technology development centers funded cooperatively through the NYS Office of Science, Technology and Academic Research (NYSTAR) and the National Institute of Standards & Technology (NIST). For more information on HVTDC’s extensive business assistance resources, visit www.hvtdc.org, or contact Phyllis Levine at 845-896-6934 ext. 3001 or via e-mail to plevine@hvtdc.org.